Notice: Function _load_textdomain_just_in_time was called incorrectly. Translation loading for the wordpress-seo domain was triggered too early. This is usually an indicator for some code in the plugin or theme running too early. Translations should be loaded at the init action or later. Please see Debugging in WordPress for more information. (This message was added in version 6.7.0.) in /var/www/html/wp-includes/functions.php on line 6260 Cal Poly takes first place at Phoenix Challenge - Label and Narrow Web

What are you searching for?

Sign in
Breaking News

Cal Poly takes first place at Phoenix Challenge

Cal Poly’s team showcased their flexo skills by rebranding local winery Saarloos and Sons’ Rosé label.

Author Image

By: Steve Katz

Associate Editor, Label & Narrow Web

Cal Poly graphic communication students won first place at the Phoenix Challenge Flexo Packaging Competition on April 26.

Ten schools and more than 80 students traveled to Baltimore to participate in the competition, sponsored by the Phoenix Challenge Foundation to encourage high school and college students to explore opportunities in the flexographic printing industry.

This year the students were charged with helping rebrand a company. Cal Poly’s team showcased their skills by rebranding local winery Saarloos and Sons’ Rosé label, taking the lead in the categories of Best Concept, Design, Research and Execution.

The team’s rebranding strategy included printing a complex surface print-reverse view label with gold metallic ink. A label tag was incorporated using thermochromic ink that turns blue when the wine has been chilled to the proper temperature. The team also created a corrugated shipping container that functioned as a display.

Cal Poly’s “Learn by Doing” educational approach occurred throughout the project. Students worked with industry partners to receive donated materials to print their jobs. The team approached the project in a multidisciplinary manner, collaborating with Cal Poly faculty in the Wine & Viticulture, Agribusiness, Industrial Technology, and Graphic Communication departments to complete the project.

This year’s team comprised students Natalee Consulo, Mariah Linnett, Lena Haidar, Giulianna Riso, Connor Foltyn-Smith, Meredith Stewart and Mishay Murfield and Professors Colleen Twomey and Malcolm Keif.

Add us as a preferred source on Google

Get the latest Label and Narrow Web news, insights and analysis in your Google Search and AI experiences.

Add Label and Narrow Web as a preferred source on Google (opens in a new tab)

Keep Up With Our Content. Subscribe To Label and Narrow Web Newsletters

Topics